QUESTION 1 PD manufactures a range of hygiene products. The company is well established and has an international reputation for high quality. Its main objective is to increase shareholder value. Achieving this objective is becoming more difcult because of increasing pressure from competitors in its home and overseas market and the concentrated efforts of the environmental group. PD has received regular public criticism from environmental pressure groups in respect of its use of non-renewable natural resources, its volumes of waste products, and levels of emissions of pollutants into the atmosphere. The level of the atmosphere emissions is only just within legal limits. Discuss how PD should pursue its product development strategy in order to seek to satisfy its objectives of increasing shareholder value and at the same time recognize the intensifying demands of the environmental groups. The product deveIOprnent strategy would include product development and new product development