Question 1 Please select two companies within the same industry sector in Malaysia and provide a comparative analysis of their operations, highlighting the differences between them. Please address the following points: a) Background: Provide a brief overview of each company's background. Provide a brief overview of each company's history, mission, and vision. This section should also include details about the company's ownership structure. key executives, and any other relevant information about its background. [10 marks ] b) Performance metrics: Compare and contrast the companies' sales, profit trends, awards, and any other relevant performance indicators. Compare and contrast the financial performance of the two companies over the past few years. This section should include key financial ratios such as profitability. liquidity, leverage, and efficiency. You can also include details about any awards or recognition received by the companies in the industry. [15 marks] c) Service concept: Describe each company's service concept in terms of low cost, differentiation, and flexibility. This section should include details about each company's approach to service delivery. You can discuss the degree to which each company emphasizes low cost. differentiation. and flexibility in their service offerings. You can also discuss the extent to which each company emphasizes customer service and satisfaction. [15 marks] d) Unique offerings: Identify and describe the unique offerings of each company across 14 areas of knowledge. (choose 5 areas to discuss) in this section. you should identify and describe the unique offerings of each company across four areas of knowledge. You can choose any four areas that you consider relevant to the companies and the industry they operate in. Some examples of areas of knowledge that you can discuss inctude marketing. human resources, supply chain management, innovation, and technology. For each area. describe how each company differentiates itself and what unique value it offers to customers. [25 marks ] Question 2: a) From the companies compared in Question 1, select the one that has a better competitive edge. Based on your analysis, you can identify which company has a better competitive edge and suggest areas where the other company could improve to maintain its edge. [5 marks] b) Suggest an area in which the selected company could improve to maintain its competitive edge. - Based on your analysis, identify one area where the selected company could improve to mantain its competitive edge. For example, it may need to invest in new technologies to improve efficiency and reduce costs, or it may need to focus on developing new products or services to better meet customerneeds. - Provide specific recommendations on how the company can improve in the identified area. This could inctude strategies such as investing in research and development, hiring new talent with specialized skills, or partnering with other companies to access new markets or technotogres. - Emphasize the importance of continuous improvement and innovation to maintain a competitive edge in a rapidly changing business environment. Encourage the company to adopt a culture of innovation and to continuously assess and improve its operations to stay ahead of the competition. [30 marks] End of Assignment
