Question 1 Points: 20 Despite the many new opportunities available to marketers in the 21st century, tried and true marketing techniques still work. Ultimately. successful marketing is about identifying a target market, understanding its needs, and communicating the business' compelling messages through multiple channels. These marketing messages all convey how consumer needs can be met by the business's products and services. al Define the marketing's key term as below. 1. Offering (2 marks] 2. Value (2 marks) 3. Satisfaction (2 marks) 4. Exchange (2 marks] 5. Relationship (2 marks) bi Discuss FIVE (5) development of marketing orientation (10 marks)