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Question 1 Points: 25 Roger has been layoff from his current company. He decided to start a new business by selling beverages. Discuss FOUR (4)

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Question 1 Points: 25 Roger has been layoff from his current company. He decided to start a new business by selling beverages. Discuss FOUR (4) types of market-targeting strategies that Roger can choose. Substantiate your answer with the example from the beverage business. Question 2 Points: 15 You are the marketing manager of Toy's r Us who was at one time an industry leader. Currently, your company has entered the maturity stage of the product life cycle. Explain in detail THREE (3) modication strategies that your company can do in the maturity stage by using the above scenario in each of your strategy

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