Question 1: Principles and Fundamentals of Financial Management [20 Marks] A well-known artist has hired you to commercialize her oil and acrylic paintings. Your client has never worked in industry since leaving art college, having been funded by academic grants, and has very little understanding of how to develop a business that captures the true value of her artistic creations. Sustainability and ethics are fundamental to her worldview, and she wants to ensure her work not only provides an income and creates value but also makes the world a better place. The artist has privately confided in you that she knows nothing about running a business and asks you to explain what you can do for her company. Specifically, she has some queries she feels are important to understand before going forward: 1.1 As a financial manager, what will her main decisions in her new company? [2] 1.2 What should be her main goal for the company? [2] 1.3 How she can she ensure that the firm is sustainable? Explain. [2] 1.4 Will the company need to invest money? Explain for what and why. [2] 1.5 Will the company need financing? Explain for what and why. [2] 1.6 How can the company raise financing? [2] 1.7 What factors must she consider in choosing finance? [4] 1.8 What factors must she consider before making investment and financing decision? [4]