QUESTION 1

Proton was unable to succeed in obtaining the desired technology from its Japanese partner, or in developing the ability to survive independently and compete effectively, especially in the international market. On your own perspective, what are the contributing factors to illustrate what will happen to a business when it is over-protected, and when business decisions are not made on merit-based principles?

QUESTION 2

To be successful in a foreign market, companies must fully understand the foreign environment in which they plan to operate. By using guidelines on Strategic Management, discuss on how opportunities and threats applies in the global marketplace.