QUESTION 1

Read the descriptions of each of the following properties and then identify the likely target market

and describe what methods of marketing and promotion you would use to attract the most viable

customers to the property.

This property is located in Templestowe. It comprises four bedrooms, large family room and separate guest

suite off a courtyard area at the rear of the home. The home also has a swimming pool. The suburb

features bike tracks and leafy parks.

The area is handy to local primary schools and private secondary colleges. The home is expected to sell in

the vicinity of $1.2 million.

A. Who is the target market for this property and where would they originate from?

B. What features of the home will you promote in your marketing to the target market?

C. What are the benefits of those features to the target market?

D. What methods of marketing would you use to promote this property and why?

E. What marketing budget would you suggest is sufficient to promote this property?