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Question 1 Required: You are Head of the Finance and Accounting team of a start-up XYZ Berhad which manufactures and sells a niche product AB.

Question 1 Required: You are Head of the Finance and Accounting team of a start-up XYZ Berhad which manufactures and sells a niche product AB. The cost per unit of each product is RM400. Your company earns a 20% return on investment of RM1,800,000.00 in 2016. The total sales volume in 2016 is 15,000 units. As Management is in consideration to evaluate and revise the price structure of the product, your team is assigned to provide a recommendation report with the following sections: (i) Evaluation of the selling price per unit in 2016, with reference to the mark-up percentage of full cost (absorption costing) for the same period. (ii) Determine the variable cost per unit. as the price per unit is a mark-up percentage of 40% on variable cost per unit. A recent market survey has been conducted to determine sales volume if the selling price per unit is increased to RM460 per unit yields an estimation of only 13,500 units will be sold. There is no change in total fixed cost. With all the information above, critically evaluate if the Management should increase the selling price to RM460 per unit. Support your recommendation with all relevant calculations. For fair consideration by Management, the evaluation report should also include limitations of your analysis.

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