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QUESTION 1 Research customer satisfaction reviews about the FIAT 500 brand. Analyze your brand's good, bad and ugly perceptions based on those reports. QUESTION 2

QUESTION 1

Research customer satisfaction reviews about the "FIAT 500" brand. Analyze your brand's good, bad and ugly perceptions based on those reports.

QUESTION 2 Show one communication execution created by the "FIAT 500" brand 50 years ago and another one created less than 3 years ago. Compare how your brand has influenced society based on those examples. ( Note it could be a poster ad or tv commercials )

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