Question 1:

Research the marketing strategies of the brand "Honda" , using a "user-centered approach" from a consumer's perspective (e.g., look for the brand's marketing materials both online (e.g., ads, social media postings, etc.) and offline (e.g. billboards, TV and radio commercials, print materials, etc.), play around with different search keywords to check on the brand's presence on different search engines, recommenders, retail sites;, take a look at the brand's social media accounts, check out their recent social media postings).

Identify and discuss the first , second and third concrete example of what you've found. How does the brand disseminate important products, services, and company information through digital communication? How does the brand influence, and persuade consumers through digital communication? .How does the brand build its identity and personality through digital communication?