QUESTION 1 Save Answ 10 points Purpose-driven branding is on the rise. Many organizations are redefining why they exist beyond proft-pushing theen to rethink everything from product delivery to employee and community engagement. Some examples of successful purpose-driven branding initiatives are Patagonia, Toms, REI, and Stonyfield. Do some research and explain in your own words what is purpose-driven branding and why do you think t strategy can lead to a competitive advantage? For the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac) BIVS Paragraph v Arial 10pt A I X ST " QUESTION 2 How can brands lose their meaning? Support your answer with specific examples For the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac) BIUS Paragraph Arial 100 0 WORDS POWERED BY TINY 10 points Save Answer