Question 1: Share your opinion. Is there any truth in the statement "geographical pricing will always be unfair to buyers who do not live within the target geography?" Why or why not? Not too long ago, residents of Chicago were charged an additional tax on soda. Needless to say many went across the state line to purchase beverages. Do you think that too often consumers have to pay additional costs based on location?

Question 2:

I recently received the following report regarding Apple. "While Apple doesnt break down AirPod sales or revenue in its earnings reports, lumping them in with Other Products instead, anecdotal evidence, customer reviews as well as several statements from senior Apple executives point towards the AirPods being a hit with consumers. With the release of an improved, second generation of AirPods reportedly close, the wireless earpods could become an even bigger growth factor to Apple. According to Ming-Chi Kuo, one of the most accurate and renowned Apple analysts, the company could sell 50 to 55 million pairs of AirPods this year and double that figure by 2021. Assuming that the price remains unchanged at $159, that would equal to more than $15 billion in annual sales." How does a company's product diversification help to increase their annual sales.