Question 1: Short Theory Questions

1. Define marketing research. Summarize the nature of threats and opportunities that the Internet offers the marketing researcher.
2. What decisions are made by marketing managers? How does marketing research help in supporting these decisions?
3. What problems are associated with using consumer databases in marketing research?
4. Explain one way to classify marketing research suppliers and services. Give example of research supplier from Oman or GCC countries.
5. What are syndicated services? You can relate answer with research supplier too.
6. Describe the steps in the simple linear marketing research process.
7. Explain why there may be the need for iterations between stages of the marketing research process.
8. What arguments can be used by skeptics of marketing research?
9. What arguments would you use to defend investment in marketing research?
10. What factors fuel the growth of international marketing research?