QUESTION 1 The modern digital revolution, brought about by ubiquitous internet connectivity and widespread use of mobile phones, has created enormous opportunities for payment systems to grow. One example is the emergence of sophisticated advanced payment apps, such as e-wallets implemented on consumer cell phones, facilitated by the growth of flexible payment providers that try to suggest more incentives to retailers and consumers than banks previously did. The ewallet is a transaction structure in which an internet programme or service allows clients to manage data related to acquisitions, affiliation, loyalty, and finance information in a centralised location.

REQUIRED: Illustrate the challenges and prospects of using e-wallets in Malaysia, and what it means for businesses and customers. Discuss the strategies to leverage the strengths and opportunities as well as overcome the weaknesses and threats.