QUESTION 1

The ________ of an organization refers to the breadth of its strategic domain--the number and types of industries, product lines, and market segments it competes in or plans to enter.

	a.	goals and objectives
	b.	scope
	c.	resource deployments
	d.	identification of a sustainable competitive advantage

5 points

QUESTION 2

The essence of strategic planning at all levels is identifying ________ to avoid and opportunities to pursue.

	a.	constraints
	b.	competition
	c.	responsibilities
	d.	threats

5 points

QUESTION 3

Substantial evidence supports the idea that being ________-oriented pays dividends, at least an a developed economy such as the United States.

	a.	market
	b.	competition
	c.	supply chain
	d.	production

5 points

QUESTION 4

A ________ can be defined as "any activity or benefit that one party can offer another that is essentially intangible and that does not result in the ownership of anything.

	a.	product
	b.	non-profit
	c.	service
	d.	retail

5 points

QUESTION 5

A secon impact of information technology has been to open new channels for communication and ________ between suppliers and customers.

	a.	transactions
	b.	continental shipping
	c.	dating
	d.	promotions