Question 1: The use of television advertising is an example of what part of the marketing mix? Question 2: A restaurant is offering 'two meals for the price of one', 5.007.00pm, Monday to Friday. What type of marketing activity is this? Question 3: A city hotel uses its customer database to send out a leaflet promoting weekend breaks. What type of promotional technique is this? Question 4: A sports centre offers reduced prices for daytime use of its facilities. Which target mark are they aiming to attract with this promotion Question 5: What is the term commonly used for direct mail? Question 6: List four products and services you would find in a cinema? 1. 2. 3. 4. Question 7: What is off-peak pricing? Give an example from the leisure and tourism industry. Question 8: What is meant by the life cycle of a product? Give one example showing the full span of the product life cycle