Question 1 This section pertains to the (3 page) article entitled, Case 11-1: Global Automakers Target Low-Income Consumers by Green, Mark, & Keegan, Warren (2019). Please answer ALL of the following questions in relation to the article: a)Outline and discuss the various market entry modes that the motor vehicle companies listed in the case can use to potentially enter a foreign market with their low-cost vehicles. In making the decision on the entry mode approach to take, what are the major considerations that need to be taken into account? (No more than 1 page). (5 Marks)

b)Identify and briefly discuss the key product strategies for those motor vehicle companies listed in the case. How are these strategies likely to impact competition in the motor vehicle industry that they are operating in? (No more than 1 page). (5 Marks)

c)Identify and profile two key market segments that manufacturers of low-cost vehicles can target. (No more than 1 page). (5 Marks)

d)Outline and briefly discuss the current global consumer trends in motor vehicle ownership. Identify and briefly discuss how the PESTEL environmental factors play a role in shaping global motor vehicle markets? (No more than 1 page). (5 Marks)