QUESTION # 1:

To help define and position the 'Black Fly' brand, apply the '3C's of Brand' and 'Brand Building' [Concepts] to the 'Black Fly' Product described in the below article.

https://lfpress.com/news/local-news/black-fly-abuzz-with-growth-new-product-big-new-home

QUESTION #2:

Using the 'Product Layering Concept' [Product Management], apply the principles and definitions of each layer and how it could help explain Ontario's position on retailing recreational marijuana (and complimentary products) and the future of this new business industry.Use the below article to help understand and reference your thought process:

https://www.cbc.ca/news/canada/london/cannabis-tourism-london-abacus-data-1.5043793

QUESTION #3:

Using the 'Main Pricing Objectives' of [Price - 4P's], in your opinion, which 'Objective' would the following decision made by A&W and Starbucks 'fall under' or 'best apply' to?And Why would this decision be made?Please review the link below:

https://www.cbc.ca/news/technology/what-on-earth-newsletter-starbucks-plastic-amazon-1.5047380