Question 1: Use any product to contrast the factors thatrespectively supportstandardisationversus adaptation ofproducts or service for global or international market

Ques2. We often assume that coffee chains are always American,e,g, Starbucks (HQ is Seattle) or Gloria Jeans ( HQ is Chicago). Yet there are many home grown coffee chains in Australia that are very successful and compete with the American coffee chains (most of them are found in the large Westfield shopping centres) overseas.

a)list some successful Australian coffee chainswhere they are successfully operating overseas.

Question 3

You are the marketing executive for Nissan which is to get the feedback of launching the latest Kia Sorrento SUV car in TV commercials all over the world. Your company is using PierceBrosnan( ex-James Bond) to promote your product. Discuss the reference group related factors that you would have considered when signing the celebrity. Describe what you think is the personality of this person. Why did they choose him and not other TV stars who may even be as popular if not better. Who will the product be aiming at?