Question
Question 1. Using your understanding of segmentation (geographic, demographic, psychographic and behavioural) and target marketing, discuss how these theories apply in driving the IMC campaigns
Question 1. Using your understanding of segmentation (geographic, demographic, psychographic and behavioural) and target marketing, discuss how these theories apply in driving the IMC campaigns for Netflix AND Disney+. In your answer you must demonstrate the link between segmentation, targeting and media choice.
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
