Question 1: Venus Ltd manufactures components for the heavy goods industry. The following information regarding three of its key customers is available. X Y z Gross margins 897,000 1,070,000 1,056,000 Orders placed 200 320 700 Sales visit 80 100 140 Invoices raised 200 320 700 The company uses an Activity-based Costing (ABC) system and the analysis of customer related costs are as follows. Sales visit 420 per visit Order processing 190 per order placed Dispatch costs 350 per order placed Billing and collections 97 per invoice raised Required: 1) Using Customer profitability Analysis (CPA), rank the customers of Venus Ltd. (10 marks) 2) Critically evaluate the benefits and drawbacks of using Customer profitability Analysis (CPA) in organisations (10 marks) 3) Discuss what Customer Lifetime Value is and how it can be used to create value in organisations. (05 marks) (Total 25 marks)