Question 1 View Policies Current Attempt in Progress The breadth of marketing decisions is referred to as what? O The 4Ps of marketing O The creative concept O The marketing strategy O The marketing plan eTextbook and Media Question 2 View Policies Current Attempt in Progress Marketing is best described as what? Advertising Creating needs and wants O Managing exchanges O Sales eTextbook and Media Question 3 View Policies Current Attempt in Progress Which skill set is required to be a good marketer? O Basic math skills Experience in professional sales Understanding algebra and calculus O A high degree of creativity eTextbook and Media Question 4 View Policies Current Attempt in Progress Which is identified as the foundation for the marketing plan? OMarket plan development OTarget market segmentation O Market research Value proposition development eTextbook and Media Question 5 View Policies Current Attempt in Progress The United States economy is currently dominated by which category? Manufacturing Services Digital marketing Agriculture eTextbook and Media Question 6 View Policies Current Attempt in Progress Which of the following i NOT one of the 4Ps of marketing? Perception Promotion O Price O Place eTextbook and Media Question 7 View Policies Current Attempt in Progress ns up- The combination of benefits forming a value proposition will do what? OMaximize value for all potential customers. Appeal to some groups of customers but not all. Appeal to the maximum amount of customers. Maximize sales. eTextbook and Media Question8 View Policies es Current Attempt in Progress ons Sup- The key to value creation is: perception. benefits. O cost. O willingness to pay e Textbook and Media Question 9 View Policies Current Attempt in Progress Different value propositions maximize value for different: income groups. genders. age groups target customers. eTextbook and Media Question 10 View Policies Current Attempt in Progress In a period of companies having a market orientation, which of the following was true? OCustomers became more sophisticated buyers. The percentage of customers in the middle class decreased. O Manufacturing grew as the dominant sector. O Levels of competition decreased eTextbook and Media Send to Question 11 View Policies Current Attempt in Progress As the United States economy became more specialized in information technology, what has occurred? Levels of social interaction have reached their maximum level and begun to decline. Social media activities originating with businesses have begun to decline. e opportunities for social interaction between consumers and businesses have increased. Th Opportunities for future interaction have been minimized. eTextbook and Media Send to Gradebook 4 Previous Question 12 View Policies Current Attempt in Progress Which of the following statements is true? Marketers try to influence wants, but customers ultimately decide if something is worth buying or not. Marketing is more of an art than a science. Marketers are often able to make people buy something against their will. Marketing is primarily based on the science of human behavior. eTextbook and Media Send to Gradebook Previous