Question
Question 1 Visit https://www.starbucks.com.my/ and prepare the content of your report on Starbucks in Malaysia based on the following requirement: (a) Background of Starbucks Malaysia.
Question 1 Visit https://www.starbucks.com.my/ and prepare the content of your report on Starbucks in Malaysia based on the following requirement: (a) Background of Starbucks Malaysia. (Not more than 250 words) (10 marks) (b) Target Market (Who are Starbucks Malaysia target customers? For e.g teenagers, working adults or even children (10 marks) (c) Product (Describe the types of products from Starbucks Malaysia) (20 marks) (d) Price (Which pricing strategy Starbucks Malaysia used?) (20 marks) (e)Place (Distribution Strategy: How can customers buy Starbucks Malaysia products?) (20 marks) (f) Promotion (How do Starbucks Malaysia attract customers? Explain the Sales Promotions) Please support your write up with examples from the website. (20 marks)
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