QUESTION 1 What is a collective hub of global digital platforms that allows users to engage, discuss, create, and foster relationships in real time? O audience segmentation O brand strategy O social media O digital marketing QUESTION 2 Which of these has had a major impact on the growth of retail for licensed products among sport organizations? O use of analytics product-place matrix secondary market place ensemble QUESTION 3 Greater emphasis on CLV (customer lifetime value) has resulted in sport organizations doing which of these? O selling more full season tickets O introducing variable ticket pricing adding more client servicing personnel marketing more through social media channels QUESTION 4 When social media managers collect user information to create a profile of a group with whom they wish to engage, it is called audience segmentation O brand voice O social networking database marketing QUESTION 5 When a successful sport public relations professional believes her sport organization has an athlete with a great story to publicize, which of these is not a common next step? O write or produce the story herself, then sell it to a media outlet O decide which outlets to pitch the story idea O try to manage the tone and message of the story provide media training and talking points to the athlete prior to any interviews QUESTION 6 Which of these is not an example of an offline item that enhances the game-day experience while promoting the use of social platforms? O mobile ticketing WIFI access O branding of social media platforms In-venue charging stations QUESTION 7 When entering into partnerships with sport organizations, nearly all corporate sponsors have the same business objectives. True O False QUESTION 8 Trademarks are protected on the national level by the Federal Trademark Act of 1946, commonly referred to as the Lanham Act. True False QUESTION 9 Which social media platform averages the greatest engagement levels? Instagram O Facebook Twitter O TikTok QUESTION 10 Many newer sport venues are trending toward establishing sponsored and branded spaces or entitlement zones within the facility. True O False