Question 1. What is the current status of the marketing channel of the food industry? Is it operated by direct or indirect marketing channels? And is it operated by an independent (conventional) or vertical marketing channel? Please explain.

Question 2. What suggestions would you have in order to improve the efficiency of the supply chain during the time of the Coronavirus pandemic? Your recommendation should reflect concepts covered in this chapter. For example, would you suggest employing a different marketing channel?

Question 3. The term, "bottleneck" effect is discussed in this Podcast. How does this term apply and reflect in the current Pandemic situation?

Question 4. What are ways to endorse strategic relationships amongst members involved in the supply chain of the food industry in order to provide sufficient foods to customers?