Question:$1$ What market segments do you believe that the chosen hotel is targeting through

their social media posts? Provide at least $2$ examples from $2$ different social

media platforms and justify your answer using those examples.

$3.$ Based on the chosen hotel's social media presence on multiple channels, what

value proposition is being offered to its customers? How is this communicated

through their posts? Provide at least $2$ examples from $2$ different social media

platforms and justify your answer using those examples. $(5$ marks $2\mathrm{.}5$ marks

for each example$)$

If your hotel was to select only ONE social platform for all of its social media

posts, then which platform should it select and why? Please make sure to

compare accounts on $2$ platforms in your discussions. $(5$ marks$)$