Question 1:

• What promotional mix would you recommend for your company's "PUMA Shoe" product?
• Would you recommend using a push strategy, a pull strategy, or a mix of both promote your company's "PUMA Shoe" product?
• Who or what are the competitors for your company's product, and what strategies would you recommend to promote the competitive positioning of your company's product?

Question 2:

Create an ethics statement forthe new product.

• Assuming that you have decided to sell your company's "PUMA Shoe" product to a foreign market, which entry mode would you recommend and why?
• For a global expansion of marketing for your company's product, which product, pricing, distribution, and promotional strategies would you recommend and why?