Question 1 What would be a good slogan that captures the essence of your strategic vision and that could be used to help communicate the vision to company personnel, shareholders, and other stakeholders?

Question 2 What is your company's strategic intent? Write a sentence that expresses your company's strategic intent.

Question 3 What are your company's financial objectives?

Question 4 What are your company's strategic objectives?

Question 5 What are the three or four key elements of your company's strategy?

Workforce Compensation & Training Year 11 Year 12 Y Year 13 Year 14 Year 15 Year 16 Year 17 Year 18 Year 19 Year 20 NORTH AMERICA FACILITY Compensation- Base Wage (%% change) +1% of Production Incentive Pay (S/pair) $0.00 Workers Fringe Benefits (S/year) SO Best Practices ($worker) $7,500 Supervisory Staff (ratio of workers to supervisors) 10 to Supervisory Compensation ( change) +1% EUROPE-AFRICA FACILITY Compensation- Base Wage (% change) 0% and Training of Production Incentive Pay (S/pair) 0.00 Workers Fringe Benefits (S/year) SO Best Practices ($ worker) Supervisory Staff (ratio of workers to supervisors) 0 to 1 Supervisory Compensation (% change) 0% ASIA-PACIFIC FACILITY Compensation- Base Wage (%% change) +1% $0.00 of Production Incentive Pay (S/pair) Workers Fringe Benefits (S/year) SO Best Practices ($/worker) $7,500 Supervisory Staff (ratio of workers to supervisors) 40 to 1 Supervisory Compensation (% change) +1% LATIN AMERICA FACILITY Compensation- Base Wage (% change) 0% and Training of Production Incentive Pay (S/pair) :0.00 Workers Fringe Benefits (S/year) Best Practices ($worker) SO Supervisory Staff (ratio of workers to supervisors to 1 Supervisory Compensation (% change) Branded Footwear Production Year 11 Year 12 Year 13 Year 14 Year 15 Year 16 Year 17 Year 18 Year 19 Year 20 NORTH AMERICA FACILITY Branded - Superior Materials % 0.00% Production Number of Models / Styles 500 Styling/Features (sooo/model) SO TOM / 6-Sigma (3/pair) $0.00 Branded Pairs to be Manufactured (000s) 5,500 Anticipated Y11 Materials Standard $6.00 Prices (3 per pair Superior $12.00 EUROPE-AFRICA FACILITY -Superior Materials % 0.00% Specs Number of Models / Styles 0 Styling/Features (8000/model) SO TOM / 6-Sigma (3/pair) $0.00 Branded Pairs to be Manufactured (000s) Anticipated Y11 Materials - Standard $6.00 Prices (3 per pair) Superior $12.00 ASIA-Pacific FACILITY Branded - Superior Materials % 0.00% Production Specs Number of Models / Styles 500 Styling/Features (5000/model) TOM / 6-Sigma (Spar) $0.00 Branded Pairs to be Manufactured (000s) 6,200 Anticipated Y11 Materials - Standard $6.00 Prices (s per pair) Superior $12.00 LATIN AMERICA FACILITY Branded - - Superior Materials % 0.00% Production Specs Number of Models / Styles Styling/Features ($000model) SO TOM / 6-Sigma (3/pair) $0.00 Branded Pairs to be Manufactured (000s) 0 Anticipated Y11 Materials - Standard $6.00 Prices ($ per pair) Superior $12.00Production Facilities Year 11 Year 12 Year 13 Year 14 Year 15 Year 16 Year 17 Year 18 Year 19 Year 20 Printed 24-Jun-23 at 9:07 PM - Page 2 NORTH AMERICA FACILITY Production - Purchase of - New (000s of pairs) 1,000 Equipment Equipment Refurb (poos d prs) O Inventory Clearance Year 11 Year 12 Year 13 Year 14 Year 15 Year 16 Year 17 Year 18 Year 19 Year 20 Sale of Equipment (000s of prs) Production - Option A (reject rate reduction) No Percentage of Pairs North America 0% Imprymnt Option B (setup cost reduction No Cleared Europe-Africa 0% Options Option C (S/Q rating increase) Yes (from prior-year inventory) Asia-Pacific 0% Option D (productivity increase No Latin America 0% Construction of Additional Space (000s of pairs) 0 EUROPE-AFRICA FACILITY Production - Purchase of - New (ooos of pairs) Internet Marketing Year 11 Year 12 Year 13 Year 14 Year 15 Year 16 Year 17 Year 18 Year 19 Year 20 Equipment Equipment Refurb (poos of prs) 0 Sale of Equipment (000s of prs) 0 NORTH AMERICA MARKET Production - Option A (reject rate reduction) No Internet Retail Price ($ per pai) $91.00 $0 Imprymnt Option B (setup cost reduction) No Marketing Search Engine Ads ($000s) Options Decisions Option C (S/Q rating increase) No Free Shipping No Option D (productivity increase) No Competitive Retail Price ($ per pail) $67.00 Construction of Add tional Space (000s of pairs) Assumptions Search Engine Ads ($000s) $5.000 Free Shipping None ASIA-PACIFIC FACILITY Production - Purchase of - New (000s of pairs) 2,000 EUROPE-AFRICA MARKET Equipment Equipment Refurb (posdips) C Internet Retail Price ($ per pai) $91.00 Sale of Equipment (000s of prs) Marketing $0 Decisions Search Engine Ads ($000s) Production - Option A (reject rate reduction No Free Shipping Imprymnt No Options Option B (setup cost reduction - Retail Price ($ per pai) $72.00 Option C (S/Q rating incre Yes Competitive Assumptions $4.500 Option D (productivity increase) No Search Engine Ads ($000s) Free Shipping None Construction of Additional Space (000s of pairs) 5.000 LATIN AMERICA FACILITY ASIA-PACIFIC MARKET Production - Purchase of - New (000s of pairs) o Internet Retail Price ($ per pail) $91.00 D Equipment Equipment Refurb (poos ofprs) 0 Marketin Search Engine Ads ($000s) $0 Decisions Sale of Equipment (000s of prs) Free Shipping Production - Option A (reject rate reduction) No Competitive Retail Price ($ per pail) $67.00 Imprymnt Options Option B (setup cost reduction No Assumptions Search Engine Ads ($000s) $4,000 Option C (S/Q rating increase) No Free Shipping None Option D (productivity increase) No Construction of Additional Space (000s of pairs) 5,000 LATIN AMERICAMARKET Internet - Retail Price ($ per pair) $91.00 Marketing Search Engine Ads ($000s) $0 Decisions Free Shipping Branded Distribution Year 11 Year 12 Year 13 Year 14 Year 15 Year 16 Year 17 Year 18 Year 19 Year 20 Competitive Retail Price ($ per pail) $72.00 NORTH AMERICA FACILITY Assumptions Search Engine Ads ($000s) $4,000 Pairs Shipped- North America Warehouse 2,814 Free Shipping None from Facility to (DOOs) Europe-Africa Warehouse 0 Asia-Paific Warehouse Latin America Warehouse 1.850 EUROPE-AFRICA FACILITY Pairs Shipped - North America Warehouse from Facility to (000s) Europe-Africa Warehouse oo Asia-Paific Warehouse Latin America Warehouse ASIA-PACIFIC FACILITY Pairs Shipped - North America Warehouse 0 from Facility 2,850 to (000s) Europe-Africa Warehouse Asia-Paific Warehouse 1.950 atin America Warehouse 377 LATIN AMERICA FACILITY Pairs Shipped - North America Warehouse from Facility to (000s) Europe-Africa Warehouse 0 Asia-Paific Warehouse 0 Latin America WarehouseProduction Facilities Year 11 Year 12 Year 13 Year 14 Year 15 Year 16 Year 17 Year 18 Year 19 Year 20 Printed 24-Jun-23 at 9:07 PM - Page 2 NORTH AMERICA FACILITY Production - Purchase of - New (000s of pairs) 1,000 Equipment Equipment Refurb (poos d prs) O Inventory Clearance Year 11 Year 12 Year 13 Year 14 Year 15 Year 16 Year 17 Year 18 Year 19 Year 20 Sale of Equipment (000s of prs) Production - Option A (reject rate reduction) No Percentage of Pairs North America 0% Imprymnt Option B (setup cost reduction No Cleared Europe-Africa 0% Options Option C (S/Q rating increase) Yes (from prior-year inventory) Asia-Pacific 0% Option D (productivity increase No Latin America 0% Construction of Additional Space (000s of pairs) 0 EUROPE-AFRICA FACILITY Production - Purchase of - New (ooos of pairs) Internet Marketing Year 11 Year 12 Year 13 Year 14 Year 15 Year 16 Year 17 Year 18 Year 19 Year 20 Equipment Equipment Refurb (poos of prs) 0 Sale of Equipment (000s of prs) 0 NORTH AMERICA MARKET Production - Option A (reject rate reduction) No Internet Retail Price ($ per pai) $91.00 $0 Imprymnt Option B (setup cost reduction) No Marketing Search Engine Ads ($000s) Options Decisions Option C (S/Q rating increase) No Free Shipping No Option D (productivity increase) No Competitive Retail Price ($ per pail) $67.00 Construction of Add tional Space (000s of pairs) Assumptions Search Engine Ads ($000s) $5.000 Free Shipping None ASIA-PACIFIC FACILITY Production - Purchase of - New (000s of pairs) 2,000 EUROPE-AFRICA MARKET Equipment Equipment Refurb (posdips) C Internet Retail Price ($ per pai) $91.00 Sale of Equipment (000s of prs) Marketing $0 Decisions Search Engine Ads ($000s) Production - Option A (reject rate reduction No Free Shipping Imprymnt No Options Option B (setup cost reduction - Retail Price ($ per pai) $72.00 Option C (S/Q rating incre Yes Competitive Assumptions $4.500 Option D (productivity increase) No Search Engine Ads ($000s) Free Shipping None Construction of Additional Space (000s of pairs) 5.000 LATIN AMERICA FACILITY ASIA-PACIFIC MARKET Production - Purchase of - New (000s of pairs) o Internet Retail Price ($ per pail) $91.00 D Equipment Equipment Refurb (poos ofprs) 0 Marketin Search Engine Ads ($000s) $0 Decisions Sale of Equipment (000s of prs) Free Shipping Production - Option A (reject rate reduction) No Competitive Retail Price ($ per pail) $67.00 Imprymnt Options Option B (setup cost reduction No Assumptions Search Engine Ads ($000s) $4,000 Option C (S/Q rating increase) No Free Shipping None Option D (productivity increase) No Construction of Additional Space (000s of pairs) 5,000 LATIN AMERICAMARKET Internet - Retail Price ($ per pair) $91.00 Marketing Search Engine Ads ($000s) $0 Decisions Free Shipping Branded Distribution Year 11 Year 12 Year 13 Year 14 Year 15 Year 16 Year 17 Year 18 Year 19 Year 20 Competitive Retail Price ($ per pail) $72.00 NORTH AMERICA FACILITY Assumptions Search Engine Ads ($000s) $4,000 Pairs Shipped- North America Warehouse 2,814 Free Shipping None from Facility to (DOOs) Europe-Africa Warehouse 0 Asia-Paific Warehouse Latin America Warehouse 1.850 EUROPE-AFRICA FACILITY Pairs Shipped - North America Warehouse from Facility to (000s) Europe-Africa Warehouse oo Asia-Paific Warehouse Latin America Warehouse ASIA-PACIFIC FACILITY Pairs Shipped - North America Warehouse 0 from Facility 2,850 to (000s) Europe-Africa Warehouse Asia-Paific Warehouse 1.950 atin America Warehouse 377 LATIN AMERICA FACILITY Pairs Shipped - North America Warehouse from Facility to (000s) Europe-Africa Warehouse 0 Asia-Paific Warehouse 0 Latin America Warehouse