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QUESTION 1 When an above the line media plan is supplemented by online advertising to 10-15% of budget, the overall campaign benefit increases by 20-30%.

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QUESTION 1 When an above the line media plan is supplemented by online advertising to 10-15% of budget, the overall campaign benefit increases by 20-30%. True False QUESTION 2 Which of the following marketing efforts are not part of IMC e-marketing? O A. An affiliate website, that does not sell any products itself but provides a platform for relevant companies. (Nerdwallet.com) O B. Google Adwords keyword bids for financial consulting O C. SMS message campaign enhanced with QR codes to promote personal finance app. D. B2B publication for financial tips with weekly print newsletters

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