QUESTION 1 When sizing a market, errors in estimates are O a. compounded. Ob.calculated O c. ignored. O d. reduced QUESTION 3 Potential profitability is a function of a. current market price. O b. the market's anticipated growth. c. product development history. d. the number of products made. QUESTION 12 associated with it. The promotion for a high-involvement purchase will have a lot more a. brand names b.noise O pictures d. information QUESTION 13 When do consumers want to learn more about a product? a. when prices are reduced b. when brand awareness is increased O c. when the company advertises more often O d. when consumer involvement is high