QUESTION 1

1. Which of the following is an accurate description of advertising?

		Which of the following is an accurate description of advertising?
		Advertising has a strong impact on the way we experience and live our lives.
		Advertising is a big part of our language and culture.
		All of the above are accurate descriptions of advertising.

5 points

QUESTION 2

1. Which one of the following is a trend affecting the advertising industry?

		More firms are turning to ad agencies for their creative needs.
		In house agencies are becoming standard in small to mid-sized companies.
		The cost of TV advertising is reducing.
		Ad agencies continue to be in demand in the USA.

5 points

QUESTION 3

1. The rise of capitalism is linked to the origins of advertising in that

		the competition for resources involves stimulating demand for an organization's goods or services.
		capitalism is exploitive and so is advertising.
		advertising is the main building block of a capitalist "tool" perspective.
		capitalism creates needs and advertising is necessary to create needs.

5 points

QUESTION 4

1. Critics of advertising maintain that advertising provides very little in the way of actual information about product features. Proponents of advertising respond that

		it is impossible to include all the relevant functional information about a product in a single advertisement.
		all that people usually remember from an advertisement is the brand name.
		most advertising is packed with utilitarian information
		information about the function and performance of a product is often not as important to people as other things.

5 points

QUESTION 5

1. Consumers may choose products that provide pleasure, avoid guilt, or relieve fear by seeking out products that offer ______________.

		low search characteristics
		high credence qualities
		ease of external information search
		emotional benefits

5 points

QUESTION 6

1. Please identify the one area which does not legally affect sales people are:

		Statutory
		Administrative
		Common
		Organization

5 points

QUESTION 7

1. The purpose of developmental advertising research is

		idea generation.
		environmental analysis.
		audience definition.
		all of the above are purposes of developmental advertising research.

5 points

QUESTION 8

1. Which of the following items isnotincluded in an advertising plan?

		Industry analysis
		Quantitative benchmarks
		Budgeting methods
		Manufacturing schedule

5 points

QUESTION 9

1. An American company decides to conduct a market analysis in a highly industrialized country. This company

		can proceed along the same lines it would take if it was conducting a market analysis in the United States.
		should hire a firm that understands the different factors involved in a market analysis in a highly industrialized country.
		is more likely to find an opportunity to sell equipment for building infrastructure than to find an opportunity to sell consumer goods.
		need not be concerned with self-reference criteria because the country is likely to share similar cultural and lifestyle traits.

5 points

QUESTION 10

1. Which department within an advertising agency is recognized as the most essential to the agency's success?

		creative
		account service
		media planning
		production

5 points

QUESTION 11

1. A promise contained in an advertisement in which the advertised brand offers a specific, unique, and relevant benefit to the consumer is known as

		AAA
		UBC
		URB
		USP

5 points

QUESTION 12

1. The __________ in an advertisement is the leading sentence that attracts attention, communicates a key selling point, or achieves brand identification.

		visual
		slogan
		Subhead
		Headline

5 points

QUESTION 13

1. An ad designer's goal of introducing the reader to jump from one space in an ad to another is determined by the ______________ of that ad.

		order
		emphasis
		proportion
		Unity

5 points

QUESTION 14

1. Which agency is the guideline for commercial practice in relation to sales people

		FTC
		SBA
		UCC
		FDA

5 points

QUESTION 15

1. Which of the following would not be an example of sales puffery.

		This is the best product ever created.
		You will never have to purchase another product like this
		You can not beat our prices
		Our product is comparable to our competition

5 points

QUESTION 16

1. The purpose of using the Internet to advertise is not to:

		Make friends
		Introduce corporate products and services
		Establish a corporate network
		To expand corporate exposure

5 points

QUESTION 17

1. The average person see approximately how many ads a day?

		600-700
		1000
		around 5000
		It depends on the age of the person

5 points

QUESTION 18

1. One of the best ways to promote and sell certain products such as food and cosmetics is by_____________.

		Social media
		TV commercials
		In store sampling
		Direct mail

5 points

QUESTION 19

1. A good way to isolate a company's best customers from a marketing database is with _________ analysis.

		recent purchases, frequency, and monetary value
		cost per inquiry
		cost per order
		demographic, psychographic, and behavioral

5 points

QUESTION 20

1. The purpose of support media is to:

		Introduce the product or service to the consumer
		Inform the target market
		Assist in brand awareness
		All of the above

5 points

Click Save and Submit to save and submit. Click Save All Answers to save all answers.

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QUESTION 1

1. Which of the following is an accurate description of advertising?

		Which of the following is an accurate description of advertising?
		Advertising has a strong impact on the way we experience and live our lives.
		Advertising is a big part of our language and culture.
		All of the above are accurate descriptions of advertising.

5 points

QUESTION 2

1. Which one of the following is a trend affecting the advertising industry?

		More firms are turning to ad agencies for their creative needs.
		In house agencies are becoming standard in small to mid-sized companies.
		The cost of TV advertising is reducing.
		Ad agencies continue to be in demand in the USA.

5 points

QUESTION 3

1. The rise of capitalism is linked to the origins of advertising in that

		the competition for resources involves stimulating demand for an organization's goods or services.
		capitalism is exploitive and so is advertising.
		advertising is the main building block of a capitalist "tool" perspective.
		capitalism creates needs and advertising is necessary to create needs.

5 points

QUESTION 4

1. Critics of advertising maintain that advertising provides very little in the way of actual information about product features. Proponents of advertising respond that

		it is impossible to include all the relevant functional information about a product in a single advertisement.
		all that people usually remember from an advertisement is the brand name.
		most advertising is packed with utilitarian information
		information about the function and performance of a product is often not as important to people as other things.

5 points

QUESTION 5

1. Consumers may choose products that provide pleasure, avoid guilt, or relieve fear by seeking out products that offer ______________.

		low search characteristics
		high credence qualities
		ease of external information search
		emotional benefits

5 points

QUESTION 6

1. Please identify the one area which does not legally affect sales people are:

		Statutory
		Administrative
		Common
		Organization

5 points

QUESTION 7

1. The purpose of developmental advertising research is

		idea generation.
		environmental analysis.
		audience definition.
		all of the above are purposes of developmental advertising research.

5 points

QUESTION 8

1. Which of the following items isnotincluded in an advertising plan?

		Industry analysis
		Quantitative benchmarks
		Budgeting methods
		Manufacturing schedule

5 points

QUESTION 9

1. An American company decides to conduct a market analysis in a highly industrialized country. This company

		can proceed along the same lines it would take if it was conducting a market analysis in the United States.
		should hire a firm that understands the different factors involved in a market analysis in a highly industrialized country.
		is more likely to find an opportunity to sell equipment for building infrastructure than to find an opportunity to sell consumer goods.
		need not be concerned with self-reference criteria because the country is likely to share similar cultural and lifestyle traits.

5 points

QUESTION 10

1. Which department within an advertising agency is recognized as the most essential to the agency's success?

		creative
		account service
		media planning
		production

5 points

QUESTION 11

1. A promise contained in an advertisement in which the advertised brand offers a specific, unique, and relevant benefit to the consumer is known as

		AAA
		UBC
		URB
		USP

5 points

QUESTION 12

1. The __________ in an advertisement is the leading sentence that attracts attention, communicates a key selling point, or achieves brand identification.

		visual
		slogan
		Subhead
		Headline

5 points

QUESTION 13

1. An ad designer's goal of introducing the reader to jump from one space in an ad to another is determined by the ______________ of that ad.

		order
		emphasis
		proportion
		Unity

5 points

QUESTION 14

1. Which agency is the guideline for commercial practice in relation to sales people

		FTC
		SBA
		UCC
		FDA

5 points

QUESTION 15

1. Which of the following would not be an example of sales puffery.

		This is the best product ever created.
		You will never have to purchase another product like this
		You can not beat our prices
		Our product is comparable to our competition

5 points

QUESTION 16

1. The purpose of using the Internet to advertise is not to:

		Make friends
		Introduce corporate products and services
		Establish a corporate network
		To expand corporate exposure

5 points

QUESTION 17

1. The average person see approximately how many ads a day?

		600-700
		1000
		around 5000
		It depends on the age of the person

5 points

QUESTION 18

1. One of the best ways to promote and sell certain products such as food and cosmetics is by_____________.

		Social media
		TV commercials
		In store sampling
		Direct mail

5 points

QUESTION 19

1. A good way to isolate a company's best customers from a marketing database is with _________ analysis.

		recent purchases, frequency, and monetary value
		cost per inquiry
		cost per order
		demographic, psychographic, and behavioral

5 points

QUESTION 20

1. The purpose of support media is to:

		Introduce the product or service to the consumer
		Inform the target market
		Assist in brand awareness
		All of the above

5 points

Click Save and Submit to save and submit. Click Save All Answers to save all answers.

Bottom of Form

QUESTION 1

1. Which of the following is an accurate description of advertising?

		Which of the following is an accurate description of advertising?
		Advertising has a strong impact on the way we experience and live our lives.
		Advertising is a big part of our language and culture.
		All of the above are accurate descriptions of advertising.

5 points

QUESTION 2

1. Which one of the following is a trend affecting the advertising industry?

		More firms are turning to ad agencies for their creative needs.
		In house agencies are becoming standard in small to mid-sized companies.
		The cost of TV advertising is reducing.
		Ad agencies continue to be in demand in the USA.

5 points

QUESTION 3

1. The rise of capitalism is linked to the origins of advertising in that

		the competition for resources involves stimulating demand for an organization's goods or services.
		capitalism is exploitive and so is advertising.
		advertising is the main building block of a capitalist "tool" perspective.
		capitalism creates needs and advertising is necessary to create needs.

5 points

QUESTION 4

1. Critics of advertising maintain that advertising provides very little in the way of actual information about product features. Proponents of advertising respond that

		it is impossible to include all the relevant functional information about a product in a single advertisement.
		all that people usually remember from an advertisement is the brand name.
		most advertising is packed with utilitarian information
		information about the function and performance of a product is often not as important to people as other things.

5 points

QUESTION 5

1. Consumers may choose products that provide pleasure, avoid guilt, or relieve fear by seeking out products that offer ______________.

		low search characteristics
		high credence qualities
		ease of external information search
		emotional benefits

5 points

QUESTION 6

1. Please identify the one area which does not legally affect sales people are:

		Statutory
		Administrative
		Common
		Organization

5 points

QUESTION 7

1. The purpose of developmental advertising research is

		idea generation.
		environmental analysis.
		audience definition.
		all of the above are purposes of developmental advertising research.

5 points

QUESTION 8

1. Which of the following items isnotincluded in an advertising plan?

		Industry analysis
		Quantitative benchmarks
		Budgeting methods
		Manufacturing schedule

5 points

QUESTION 9

1. An American company decides to conduct a market analysis in a highly industrialized country. This company

		can proceed along the same lines it would take if it was conducting a market analysis in the United States.
		should hire a firm that understands the different factors involved in a market analysis in a highly industrialized country.
		is more likely to find an opportunity to sell equipment for building infrastructure than to find an opportunity to sell consumer goods.
		need not be concerned with self-reference criteria because the country is likely to share similar cultural and lifestyle traits.

5 points

QUESTION 10

1. Which department within an advertising agency is recognized as the most essential to the agency's success?

		creative
		account service
		media planning
		production

5 points

QUESTION 11

1. A promise contained in an advertisement in which the advertised brand offers a specific, unique, and relevant benefit to the consumer is known as

		AAA
		UBC
		URB
		USP

5 points

QUESTION 12

1. The __________ in an advertisement is the leading sentence that attracts attention, communicates a key selling point, or achieves brand identification.

		visual
		slogan
		Subhead
		Headline

5 points

QUESTION 13

1. An ad designer's goal of introducing the reader to jump from one space in an ad to another is determined by the ______________ of that ad.

		order
		emphasis
		proportion
		Unity

5 points

QUESTION 14

1. Which agency is the guideline for commercial practice in relation to sales people

		FTC
		SBA
		UCC
		FDA

5 points

QUESTION 15

1. Which of the following would not be an example of sales puffery.

		This is the best product ever created.
		You will never have to purchase another product like this
		You can not beat our prices
		Our product is comparable to our competition

5 points

QUESTION 16

1. The purpose of using the Internet to advertise is not to:

		Make friends
		Introduce corporate products and services
		Establish a corporate network
		To expand corporate exposure

5 points

QUESTION 17

1. The average person see approximately how many ads a day?

		600-700
		1000
		around 5000
		It depends on the age of the person

5 points

QUESTION 18

1. One of the best ways to promote and sell certain products such as food and cosmetics is by_____________.

		Social media
		TV commercials
		In store sampling
		Direct mail

5 points

QUESTION 19

1. A good way to isolate a company's best customers from a marketing database is with _________ analysis.

		recent purchases, frequency, and monetary value
		cost per inquiry
		cost per order
		demographic, psychographic, and behavioral

5 points

QUESTION 20

1. The purpose of support media is to:

		Introduce the product or service to the consumer
		Inform the target market
		Assist in brand awareness
		All of the above

5 points

Click Save and Submit to save and submit. Click Save All Answers to save all answers.

Bottom of Form