Question 1 Which stage of the product life cycle is the profit negative

a. Decline

b. Introduction

c. Growth

d. Maturity

Question 2 When companies make marketing decisions by considering consumers' wants and the long-run interests of the company, consumer, and the general population, they are practiced Which of the following principles?

a. Value marketing

b. Societal marketing

c. Consumer-oriented marketing

d. Innovative marketing

Question 3 What refers to word of mouth through electronic channels.

a. E-advertising

b. E-cash

c. E-commerce

d. Viral marketing

Question 4 Identify the market Where goods are sold in bulk quantities to the customers.

a. Wholesale market

b. Retail market

c. Service market

d. Product market

Question 5 Which of the following is the largest retail enterprise in the world.

a. Wal-Mart

b. None of these

c. Shoppers shop

d. K mart

Question 6 Identify the decision? When a consumer decides to buy without much logical thinking.

a. Emotional

b. None of these

c. Patronage

d. Rational

Question 7 Which of the following marketing mix activity is most closely associated with newsletters, catalogues and invitations to organization-sponsored events?

a. Distribution

b. Product

c. Pricing

d. Promotion

Question 8 What is also known as tele marketing?

a. Viral marketing

b. Direct marketing

c. Social marketing

d. Relationship marketing

Question 9 What is the practice of charging a low price right down from the beginning to stimulate the growth of the market?

a. Premium

b. None of these

c. Skimming

d. Penetration

Question 10 Identify the classification of Marketing channel that involves no intermediaries to make their products available to final buyers.

a. Indirect channel

b. Flexible channel

c. Direct channel

d. Static channel

Question 11

Which one of the following is not a sales promotion tool:

a. Consumer contest

b. Discount

c. Dealer contest

d. Advertisement

Question 12

Which are the features of direct marketing?

a. Open dialogue

b. Personal relationships

c. One-to-one communication

d. All of these

Question 13 Which is a critical success factors of products at project level Which is indicated by a differentiated product with unique customer benefits?

a. Product superiority

b. High quality marketing activities

c. Sharp early product definition

d. Solid up front homework

Question 14 Not yet answered Marked out of 0.50 Not flaggedFlag question Question text What does Augmented product contain

a. Additional benefits

b. Basic needs

c. Functional characteristics

d. Expected features

Question 15 What is the process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives

a. Marketing implementation

b. Marketing control

c. Marketing analysis

d. Marketing strategy

Question 16 What is at the top of Maslow's hierarchy of needs?

a. Self-actualization

b. Social

c. Esteem

d. Safety

Question 17

What portrays the Whole person interacting with his or her environment?

a. Lifestyle

b. Attitude

c. Personality

d. Self-concept

Question 18 Identify the stage Where a product is well established in the market.

a. Growth

b. Maturity

c. Decline

d. Introduction

Question 19

What is Premium pricing

a. Medium

b. High pricing

c. Low

d. None of these

Question 20 What are banks part of in marketing?

a. Ecological

b. Macro environment

c. Micro environment

d. Technological environment

Question 21 Which of the following refers to marketing channel?

a. Retailing

b. Integrated marketing communication

c. Distribution

d. Marketing myopia

Question 22 How does Marketing help firms to increase their profits?

a. Increase in price

b. Increase in cost

c. Increase in products

d. Increase in customers

Question 23 Identify the motives that determine Where or from Whom products are purchased.

a. Patronage

b. Emotional

c. Rational

d. Product

Question 24 What drives a person towards selection of a particular shop or supplier of goods and services.

a. Patronage

b. Rational

c. Product

d. Emotional

Question 25 Identify the number of elements in promotion mix.

a. Six

b. Four

c. Five

d. Two

Question 26 Which factors have shown to affect consumer behaviour ?

a. Quality, advertising, product positioning, and strategy

b. Advertising, marketing, product, and price

c. Outlets, strategies, concept, and brand name

d. Brand name, quality, newness, and complexity

Question 27 What is serving a small market not served by competitions mean?

a. Meta

b. Niche

c. None of these

d. Mega

Question 28

What does lifestyle portray , interacting with his or her environment?

a. Two person

b. Whole person

c. Two or more person

d. One person

Question 29 Who is the father of modern marketing?

a. Abraham Maslow

b. Peter Drucker

c. Lester Wunderman

d. Philip Kotler

Question 30 Identify the segmentation Where buyers are divided into different groups based on their life-styles, personalities and values.

a. Psychographic

b. Geographic

c. Economic

d. Demographic

Question 31 Complete the sentence : Social marketing is used as an instrument to achieve the goals of ______________.

a. Marketer

b. Society

c. Seller

d. None of these

Question 32 What is Supermarket also known as?

a. Self service store

b. Co-operative societies

c. Hyper market

d. None of these

Question 33 Identify from the listed that refers to Customers evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers

a. Customer satisfaction

b. Customer relationship management

c. Marketing myopia

d. Customer perceived value

Question 34 Which of the following statements is correct?

a. Marketing is the term used to refer only to the sales function within a firm

b. Marketing managers usually don't get involved in production or distribution decisions

c. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

d. Marketing is an activity that considers only the needs of the organization, not the needs of society as a Whole

Question 35 What refers to gifts given to dealers or to sales force to push the manufacturers product?

a. Specialty advertising

b. Co-operative advertising

c. Trade allowances

d. Dealer contests

Question 36 What operates in multiple retail outlets under common ownership in different cities and towns.

a. Retail chains

b. Shopping malls

c. Destination store

d. Retail chain

Question 37 What is a cluster of complementary products and services that are closely related in the minds of consumers but spread across a diverse set of industries?

a. Mega market

b. Marketspace

c. Marketplace

d. Marketplace

Question 38 Which of the following is not an element of promotion mix?

a. Personal selling

b. Sales promotion

c. Branding

d. Advertisement

Question 39 Who coined the word Positioning.

a. All Ryes and Jack Trout

b. Philip otter

c. Petra ducker

d. None of these

Question 40 Which of the following is a situation in Which consumer behaviour occurs?

a. All of these

b. Purchase situation

c. Communications situation

d. Usage situation

Question 41

Identify the family with buyers life consisting of parents and siblings.

a. Family of procreation

b. Family of orientation

c. Family of influence

d. Family of efficiency

Question 42 What is an attempt to reduce the demand for consumption of a specific product or service on a permanent or temporary basis.

a. De-marketing

b. Remarketing

c. Synchronic marketing

d. Ostensible marketing

Question 43 Which advertisement is a small, graphic links placed on a web page?

a. Buttons

b. E-mail

c. Banner

d. Website

Question 44 What role does market communication play in informing consumers?

a. Products and services

b. The advantage over competition

c. Price reductions

d. Buying their products

Question 45 What are the reason that higher prices may not affect consumer buying?

a. Most consumers prefer brand names Which have higher prices

b. Most consumers feel that the price is actually affordable

c. 70% of the total population looks for quality services and is willing to pay higher prices

d. Consumers believe that higher prices indicate higher quality or prestige

Question 46 What describes changes in an individuals behaviour arising from experience?

a. Motivation

b. Modelling

c. Learning

d. Perception

Question 47 Which of the following personal characteristics is likely to have had the most influence on Govind's preferences during his high school days, When he enjoyed rock music and regularly purchased hip clothing sported by his favourite rock band. however, five years later, When Govind became an accountant, his preference shifted toward formal clothing.

a. Age

b. Education

c. Income

d. Gender

Question 48 Identify the term used by Marketers to cover various groupings of customers.

a. Buying power

b. Demographic segment

c. People

d. Market

Question 49 What is Marketing management?

a. Monitoring the profitability of the companys products and services

b. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value

c. Managing the marketing process

d. Developing marketing strategies to move the company forward

Question 50 Complete the sentence : Today, marketing must be understood in a new sense that can be characterized as _____.

a. Satisfying customer needs

b. Management of youth demand

c. Telling and selling

d. Get there first with the most

Question 51 What are Industrial products

a. F m c g

b. Convenience

c. B2b

d. B2c

Question 52 How does a firm identify the target market, needs and wants of customers?

a. Marketing research

b. Planning

c. Segmentation

d. Concepts

Question 53 What refers to Buying goods and services for further processing or for use in the production process

a. Consumer markets

b. Government markets

c. Business markets

d. International markets

Question 54 Complete the sentence : Marketing strategies are often designed to influence _______________ and lead to profitable exchanges.

a. Sales strategies

b. Export strategies

c. Advertising strategies

d. Consumer decision making

Question 55 How consumers develop confidence that the item they purchase is right for them?

a. Brand loyalty

b. References

c. Product knowledge

d. Society

Question 56 What refers to high initial price charged When a new product is introduced in the market?

a. Penetration

b. Skimming

c. Premium

d. None of these

Question 57 Identify from the listed that shows mental act, condition or habit of placing trust or confidence in another.

a. Attitude

b. Behaviour

c. Motive

d. Belief

Question 58 Identify the groups that an individual looks to When forming attitudes and opinions.

a. Reference groups

b. Religious groups

c. Adult groups

d. Teenage groups

Question 59

Which of the following also includes a situation-specific component?

a. Involvement

b. Involvement

c. Personality

d. Demographics

Question 60

Which of the following best describes diversification?

a. Existing products in existing markets

b. New products for existing markets

c. New products for new markets

d. Existing products in new markets