Question 1

Which two channels of distribution sell the most BookPakcs backpacks?

Question 2

Which two months produce the most sales for BookPacks? Speculate on the reason why each of the two largest months have higher sales. (You must answer both to receive full credit.)

Question 3

Speculate on reasons for the high month-to-month variation observed in each of the following: the discount store, the online store, and the college bookstore.

Marketing managers monitor all channels Marketing Analytics In Action: Sales by Channel Report Kelly Rizzo is the product manager for BookPacks, which produces small and medium-sized backpacks mostly used by students of all ages as school bookbags. In reviewing her plans for next year, Kelly pulled a sales by channel report showing the number of backpacks sold in each of BookPacks' channels over the last five months. Review the following report and then answer the questions. 1. Which channels of distribution sell the most BookPacks backpacks? 2. Which two months produce the most sales for BookPacks? Speculate on the reasons why each of the two largest months have higher sales. 3. Speculate on reasons for the high month-to-month variation observed in the discount store, online store, and college bookstore channels. 4. Should Kelly consider investing more in one of the channels? If so, which one and why