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Question 1) Why do retail companies (such as Target, JCPenny and Sears) use different hurdle rates for their retail store and their creidt cards that

Question 1)

Why do retail companies (such as Target, JCPenny and Sears) use different hurdle rates for their retail store and their creidt cards that they issue (9% and 4%, respectively)? What financial process is the most appropriate to use to estimate these discount rates to see if they are reasonable?

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