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QUESTION # 1 Within the framework of the STP model, at the stage of usually determine specific characteristics of consumer demand marketing managers Key: segmentation

QUESTION # 1

Within the framework of the STP model, at the stage of usually determine specific characteristics of consumer demand marketing managers

Key: segmentation

QUESTION # 2

An investment project brings Pl of 1.2 at a discount rate of 13%. Is the project efficient? What are the NPV and IRR values for such a project? Indicate their bottom line.

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