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Question 1. You are the CEO of a start-up ABC company. Think about your business idea (which product/service you are launching) and based upon that
Question 1. You are the CEO of a start-up ABC company. Think about your business idea (which product/service you are launching) and based upon that idea: (25 Marks)
a.Perform a situation analysis using SWOT and Porter's 5 Forces Model. (15)
b.Construct a segmenting, targeting and positioning strategy. (10)
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