Question 1: You are the newly appointed Marketing Manager for a luxury fashion brand Sunsliver (fictional brand) specializing in women's bikinis and beach wear with 80% of sales to the female demographic aged between 18 and 35 years of age. Your CEO who has been in the industry for 2 decades is increasingly becoming aware of the potential backlash from the online community who may accuse the brand of being sexist and objectifying women in their marketing communications. The CEO wants you to show that you have an understanding of the key issues relating to their concerns and provide your opinion on the best way to promote the brand in a way that supports their customers. To do so:

1. Provide key definitions and concepts
2. Identifying examples of how similar companies are dealing with this issue in their promotions
3. Providing your own opinion of what the company position should be in terms of their marcomms imagery and promotions. (Part 3 is worth 50% of the answer)