QUESTION $1$

You consider opening a new frozen yogurt caf$$@ in a small college town. There are no ice cream shops for miles, and not a single other frozen yogurt shop in the state. In addition, the local grocery store has a very limited selection of frozen desserts. What is most LIKELY the driving force behind your decision?

There are plenty of suppliers in or near the area.

You could potentially run a better frozen yogurt shop than an existing shop, so you decide to one$-$up them at everything.

Because of the large lack of substitutes, you decide it's probably a safe bet that college students will flood your doors for some frozen yogurt after they get the munchies from the bars.

Because you overheard another frozen yogurt shop wants to come to the area, you want to beat them to the point.

You figured YOLO was the best option and didn't think to evaluate the idea against Porter's Five Forces to see if it was a good idea or not.