Question 1

You have been appointed as a consultant to XYZ Fashion Sdn. Bhd. (XYZ), a Malaysian company dealing in a range of clothing for the Generation Y market segment. XYZ intends to go global and has targeted Indonesia as its first international market. Your scope of work includes giving advise to top management of XYZ in developing its strategies to successfully penetrate the market.

Required:

a. Discuss the THREE (3) main changes in Mega Trend that will result in the New Business Model for XYZ.

b. Discuss TWO (2) ways on how a decline in population growth rate can affect the business of XYZ

c. Generation Y has a completely different set of values, beliefs, interest and lifestyle as compared to the other demographic segments. Briefly explain to top management of XYZ TWO (2) attributes of Generation Y and the implication to business of each attribute.

d. Discuss any THREE (3) economic factors that will affect XYZ's business.