Question 1

You work as a marketing consultant. One of your clients is a Belgian

manufacturer and retailer of luxury chocolates targeted at an affluent

consumer. The chocolate has also an appeal as a special gift item. They are

now considering entering the US market for the first time, but they are

unsure which entry strategy to use. They have no international experience

but a strong commitment to overseas expansion and seek good revenue

streams. Suggest three modes of entry you consider suitable supporting

your answer. Your answer should include a review of the appropriate criteria

for selection and the relevant marketing issues.