Question 10 (5 points) What all can A/B test help you accomplish? A) Determine the best subject lines for emails B) Optimize your website design C) Choose the best design for display ads D) Become more effective at on-site SEO, and keyword targeting Only A Only B Only D Only A and B Only C and D Only A, B, and C Only B, C, and D All the options (i.e., A, B, C, and D) Question 11 (5 points) An apparel firm that sells everyday tee-shirts and pants wants to get customers to subscribe to their emails. The business does not have to invest much sales effort in onboarding customers, or explaining to them the benefits of the products. As such, the business wants to get leads from all possible customers - including those that may be window shopping, or casually checking out products. So, while trying to get leads to sign-up for emails, which of these forms will you want to use? A sign-up form that asks them their email address, and how serious they're about shopping at the apparel firm. A sign-up form that only asks them their email address. A sign-up form that asks them their email address, and also a lot of other supplemental information that allows you to segment the consumer, or assess their potential. A sign-up form that asks them their email address, and at least enough supplemental pieces of information, to dissuade any less serious customers from signing up