Question 10

A platform can be enveloped into another platform when:

a) The target platform features can be bundled into the enveloping platform at an unattractive price due to high user base overlap

b) The target platform features can be bundled into the enveloping platform at an attractive price due to high user base overlap

c) The acquiring platform features can be bundled into the enveloped platform at an attractive price due to high user base overlap

d) The target platform features can be bundled into the enveloping platform at an attractive price due to low user base overlap