QUESTION 10 Imagine that you sell products online and that you are trying to design your website to increase time spent browsing your products so you test different website color schemes. When people visit your website, they randomly get assigned to one of two groups. Group A sees your website in warm, earthy colors and Group B sees your website in bright, cheerful colors. For the first 300 people who visit your website, you measure how long they spend browsing your products and find that people in group A spend significantly more time browsing than group B. If the color of the website does indeed cause differences in purchase patterns as described, which of the following accurately describes a MEDIATING variable? O gender: maybe for women, earthy tones increase browsing time whereas for men, bright colors increase browsing time O Gender: maybe women like browsing more than men O Time of day: people browse more in the evening than in the morning gender (women prefer browsing more than men) and time of day (people browse more in the evening than in the morning) are both potential mediators comfort: maybe warm, earthy tones make people feel more comfortable and relaxed, and this feeling of relaxation makes them more likely to spend time browsing