Question 10 What effect of belonging to a group would a brand manager considering their own brand's community be most concerned abou The Undesired Self Social Life Deindividuation The Avoidance Self Risky Shift Question 11 What type of opinion leader are real estate agents? Surrogate Consumer Polymorphic Generalized Market Maven Monomorphic Question 12 Journalists that write and report on all facets of specific markets or industries can be thought of as what type of opinion leader? Surrogate Consumer Generale Moromorphic Market Man Polymorphic 15 Word-of-mouth (WOM) is thought to influence approximately 25% of all sales. True Fahe D Question 14 1 pts What form of social power does a brand assert when it offers bonus loyalty points? Expert Power Reward Power legitimate Power Information Power Coercive Power Referent Power Question 15 1 pts Although you rarely gamble, you decide to join your friends on a trip to a local casino. While there you begin placing large bets on games of chance while talling to your friends about your likely chance of winning. As a consumer. You are most likely exhibiting what effect of group participation? The Avoidance Selt Socialna The Undesired sex FOR SA Dedication our Gulz 64 G A consumer who us to burtus brand of itchen donar because the parts always Question 16 1 pts What types of social power would a brand evangelist have to influence a brand-centric social group leg. a brand community)? Select all that apply. Expert Power Information Power Referent Power Legitimate Power Coercive Power Reward Power D 1 pts Question 17 Word-of-mouth (WOM) refers to the exchange of information and opinions about consumption experiences between consumers. In general, we expect WOM to be more influential in circumstances where: Opinion leaders Avoidance groups Private member rewards club Brand communities Aspiration groups Question 18 1 pts Marketers need to fully understand that dissociative groups are important reference groups for consumer True