QUESTION 11 A potential weakness of the differentiation strategy is the tendency to cut costs in a way that undermines demand for the product or service True False QUESTION 12 Identifying a sustainable competitive strategy for a given firm can be described as a three-step process that includes all of the following EXCEPT Complete a SWOT (strengths, weaknesses, opportunities, and threats) analysis. Focus on sales growth to insure a firm or organization continues to grow Develop an information system in the form of a balanced scorecard for supporting the firm's overall strategy Develop relevant and reliable measures for the Critical Success Factors (CSFS)