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Question 1(10 points) (NO WORD COUNT) Chapter 3 Imagine that you are a brand manager of KitKat. Outline, at least, two behavioral and two memory

Question 1(10 points)

(NO WORD COUNT)

Chapter 3

Imagine that you are a brand manager of KitKat. Outline, at least, two behavioral and two memory brand performance metrics that you would like to use as a brand manager. Explain why and how each metric will be used to monitor the performance of your brand.

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