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Question 12 1 pts Ant Co. has developed a new product, the A-Warren. It is now time to bring the A-Warren product to market. There
Question 12 1 pts Ant Co. has developed a new product, the A-Warren. It is now time to bring the A-Warren product to market. There are two choices for Ant-Co either market the product only in the local area, or market the product nationally. If Ant Co. rolls out the A-Warren product locally and it is successful, then the company will receive $1.2M from product sales. However, if the local rollout is unsuccessful, then the company will lose $100,000 ($0.1M) clue to the costs of advertising. If Ant Co. rolls out the A-Warren product nationally and it is successful, then the company will receive $3M from product sales. However, if the national rollout is unsuccessful, then the company will lose $1M due to the costs of advertising. Historically, 40% of Ant Co.'s product rollouts have been successful. What is the most that Ant Co should pay for any information regarding the success of the A-Warren product? 0 None of the answers are correct. 0 $650,000 0 $600,000 0 $1.14M 0 $720,000
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