QUESTION 12

1. IKEA uses which of the following pricing strategies?

   		Break Even Pricing
   		Odd Even Pricing
   		Markup Pricing
   		Dynamic Pricing
   		Variable Pricing

QUESTION 13

1. If IKEA wants to understand what consumers like (or dont like) about a few specific items on their product line, what type of research would be the least appropriate?

   		Secondary research
   		Quantitative research
   		Mixed methods research
   		Primary research
   		Qualitative research

QUESTION 14

1. When operating in international markets, IKEA is known to offer different furniture options (compared to what they offer in Sweden) but to retain its typical communication strategy when promoting their products. This is known as:

   		Straight Extension
   		Market Penetration
   		Product Adaptation
   		New Product Development

QUESTION 15

1. IKEA tries to create products that are well-designed and functional. What type of segmentation does this relate to?

   		Psychographic and Demographic
   		Behavioural
   		Behavioural and Psychographic
   		Psychographic
   		Demographic

QUESTION 16

1. Which of the following would be part of the core product for an IKEA couch that seats three people?

   		Relaxation
   		The soft material that the couch cushions are made of
   		The length of the couch
   		The shipping costs

QUESTION 17

1. IKEA showroom layouts are designed as one long path through mock rooms. This impacts consumer behaviour as a:

   		Cultural factor
   		Personal factor
   		Social factor
   		Situational factor
   		All of the Above

QUESTION 18

1. What type of a channel structure does IKEA use?

   		Corporate Vertical
   		Horizontal
   		Administered Vertical
   		Contractual Vertical
   		Diagonal

QUESTION 19

1. The IKEA brand is:

   		A National Brand
   		A Private Brand
   		A National, High Status Brand
   		A High Status Brand
   		A Private, High Status Brand

QUESTION 20

1. The Sell Back program is an example of which of the following logistics functions?

   		Reverse logistics
   		Materials handling
   		Third party logistics
   		Inventory control
   		Order processing

QUESTION 21

1. IKEA sells beds, drawers, kitchen tables, chairs, and bookshelves, and that much of IKEAs furniture offerings come in white, black, and unfinished wood. These represent which aspects of the IKEA product mix, respectively?

   		Depth and Width
   		Width and Depth
   		Length and Width
   		Depth and Length
   		Width and Length
   		Length and Depth

QUESTION 22

1. IKEA engages in social marketing

   True

   False

QUESTION 23

1. The IKEA video in which they provide information on their sell back program is which type of message?

   		Planned Message
   		Product Message
   		Disconnected Message
   		Service Message
   		Unplanned Message

QUESTION 24

1. IKEA developed a reputation for developing disposable products that would break easily and therefore need to be replaced. What criticism of marketing does this most closely relate to?

   		Providing poor service to disadvantages consumers
   		Deception
   		High pressure selling
   		Cultural pollution
   		Planned obsolescence

QUESTION 25

1. Which of the following functions does the flat-pack packaing of IKEA furniture products serve?

   		Communicating information about the product
   		Containing the product
   		Protecting the product
   		All of the Above
   		ONLY containing the product and protecting the product

QUESTION 27

1. The majority of IKEAs carbon emission come from:

   		Upstream channel members
   		Transportation
   		Consumers
   		Midstream channel members
   		Downstream channel members

QUESTION 28

1. The primary objective of this IKEA Sell Back program ad is which of the following? (Note, this question refers to the linked ad itself, not any pre-roll ads that come up before it).

   		To compete
   		To persuade
   		To inform
   		To remind

QUESTION 29

1. The IKEA approach suggests that increased product quality should be avoided when it does not create customer value and instead just raises prices. Which does this illustrate?

   		Societal marketing
   		Innovative marketing
   		Customer value marketing
   		Customer oriented marketing
   		All of the Above