QUESTION 12 Titleist, the manufacturer of golf balls, runs a commercial featuring professional golfer John Daly. A group of people watching the commercial at a country club all interpret the commercial in a similar manner. When members of an audience share a similar interpretation of an advertisement like this, it is most likely the result of the content of the commercial the choice of spokesperson the similar background and social standing of the audience. the characteristics of the product being advertised QUESTION 13 Which of the following is NOT an element of the marketing mix? Product Price People Distribution QUESTION 14 Which of the following is an accurate description of advertising? Advertising plays a pivotal role in world commerce. Advertising is a big part of our language and culture Advertising reflects the way we think about things and see ourselves All of these are accurate descriptions of advertising