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QUESTION 13 2.5 po The characteristics of vertical marketing systems are Administered (GE), Contractual-Franchise (McDonalds) and Corporate (Apple). True False 2.5 points QUESTION 14 Reverse

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QUESTION 13 2.5 po The characteristics of vertical marketing systems are Administered (GE), Contractual-Franchise (McDonalds) and Corporate (Apple). True False 2.5 points QUESTION 14 Reverse channels are used to retrieve products that customers no longer want and the need for this channel may arise in a variety of different situations. True False

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